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Mobile Display Advertisers Include 2-Way Text Messaging to Ads

Driving Revenue with Mobile Display Advertisers

I knew that mobile marketing products would continue to develop over time and the latest in cell phone marketing developments offer interesting features that will make this technology more interactive and offer even better value to consumers. Mobile coupons are becoming increasingly popular with consumers and businesses alike, and I can see that this trend will continue now that these special offers can be redeemed directly from the recipient’s mobile phone.

 

Caribou Coffee Perks, Mobile Display Advertisers, Mobile Web
Caribou Coffee Perks Sign-Up Includes Text Messaging

2-Way Text Messaging

A new development that will help to establish a relationship between the customer and the business is a two-way text message advertising system. Customers cannot only receive text marketing messages from mobile display advertisers, but also respond to them. The text message business marketer then has the opportunity to provide information about special offers and promotions, as well as company information.

A really fun way to use text message campaigns to create interest in a company and its offerings is with a text-to-win feature. The company can use random drawing mobile marketing games as an incentive to encourage mobile users to sign up for the company’s mailing list. This mobile marketing strategy can be an effective one, since it piques the customer’s interest and I can see that many people would be interested in the possibility of winning a prize by playing a game on their handheld device.

As time goes on, I can see that businesses will continue to devise creative ways to interact with customers on the go. Mobile technology is here to stay and it will be interesting to watch how these techniques develop over time.

mobile advertising, SMS Campaigns, true dialog, use case

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