Speed Among Important Aspects of a Mobile Website
In addition to easy to use mobile website design, high-speed internet access is an important consideration for consumers. I know that internet users have notoriously short attention spans, and this is no different if they are using tablets or a desktop computer to look for information online. The results of a study conducted by Equation Research
confirm this idea, with respondents stating that they expect to see pages loading at the same speed as a laptop or desktop computer. While there are many important aspects of a mobile website, speed is surely near the top of the list.
The 2011 holiday shopping season was very strong for mobile devices
, and the number of tablet owners virtually doubled in a relatively short time, according to Pew Internet Research. By the end of January, approximately 19 percent of adults in the U.S. owned tablets compared to 10 percent of the population before the Holiday Season started.
I can see that tablet sales are likely to continue increasing over time. They are popular with consumers who are looking for e-readers and who want to be able to use the device to surf the internet. Once the tablets get into consumers’ hands, they are likely to use it for making purchases as well as viewing content.
We know that consumers are interested in accessing the internet from wherever they happen to be, and websites for mobile devices
allow them to look for information, take advantage of coupons and special offers, and make purchases on the go. With tablet sales continuing to grow over time, consumer demand for mobile-friendly websites will no doubt follow suit.