Connecting to Millennial Workforce With SMS

As of 2015, the millennial workforce is the largest generation in the U.S working economy . However, 53% of hiring managers say it’s difficult to find and retain new millennial employees. One reason for this large gap is the differences in communication styles. While email remains a popular communication medium for all working generations, Millennials are more skewed towards text message-based communications (MarketingSherpa). This schism between generations can be both frustrating and detrimental to the hiring process.

Simplify the Hiring Process

SMS-based recruiting and hiring tactics are becoming a lot more common. About 82% of hiring managers believe millennials have very unique skills and are more technologically adept than previous generations. In addition to the staggering 98% open rate, text messaging is a great way for hiring managers to dip into the millennial workforce.

An SMS hiring strategy provides the immediacy that millennials are accustomed to while taking away some of the burden for the hiring company. By enabling text message notifications, details about an open position, scheduling, and FAQs can be handled at a much faster pace.

Bridge the Communication Gap with the Millennial Workforce

So, now that you’ve hired millennials for your company, what’s next? How are you going to maintain an open line of communication?

39% of millennials say that having a great working relationship with coworkers is a priority. Not only is SMS important for hiring millennials, it’s also important for staying connected with them. Consider making the inter-office communication easier by using an SMS dialog campaign – creating collaboration, information sharing, and operations instantaneous. 86% of millennials see themselves as adaptable and nothing caters to fostering that adaptability like instantaneous SMS communications.

The millennial workforce continues to grow, and it is up to innovative companies to be ready for the change in processes and communications. Tapping into this pool of talent can seem daunting – especially since there is a 72% chance millennials are open to change, more so than the 28% for other generations. Stay ahead in both the hiring and communication process by allowing millennials a home-field advantage. SMS is a great bridge for integrating the millennial workforce into your company or organization.

Sources: Pew Research, Elance o-Desk,

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