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Augmented Reality App Turns Smartphones Into Virtual Dressing Room


As a woman, it is tough to shop for clothing. All too often we spend hours going back and  forth between the racks and the dressing room, then get frustrated and give up. Did you know that 61% of consumers have tried out a product in a store then later bought it over the internet instead? Retailers are losing business because of long lines and issues with dressing rooms.

The concept of the virtual dressing room has grown and developed into a key tool for clothing retailers. Imagine having the ability to try on tons of different outfits and accessories without ever stepping into the dressing room. Remember Cher’s (Alicia Silverstone) closet organizer in the movie Clueless? Now this technology is real.

The virtual dressing room works similarly to the video game console Kinect. You stand in front of a camera, it senses your shape, and your image shows up on the screen in front of you. On the screen are categories of clothing such as pants, blouses, dresses, shoes, etc. You can reach to the side and choose what items you would like to “try on.” Then the screen shows what that item would look like on your body.

This technology has so much potential. Just imagine how it could be used as a mobile strategy so you can take it with you, and I’m not the only person who thinks that way.  About 56% of shoppers with smartphones believe using their phone during the shopping experience makes it more enjoyable. Now there are mobile apps that use augmented reality to give you a personalized virtual dressing room, save the outfits, and share with your friends. It uses the two way camera on your phone in a similar way to Kinect. I would download that mobile app!

Mobile personalization, Mobile Strategy

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